(AP) -- Three experts in domestic violence will serve as consultants to the NFL.

Commissioner Roger Goodell sent a memo to teams Monday announcing that Lisa Friel, Jane Randel and Rita Smith will work as "senior advisers." They will "help lead and shape the NFL's policies and programs relating to domestic violence and sexual assault," he wrote.

Goodell has been under heavy criticism for his handling of the domestic abuse case involving star running back Ray Rice. Rice was initially suspended for two games. Goodell at first defended the punishment, but more than a month later, he told owners he "didn't get it right" and that first-time domestic violence offenders would face a six-game suspension going forward.

Then Rice was released by the Baltimore Ravens and indefinitely suspended by the league after video surfaced of the assault on his then-fiancee.

Friel was the head of the Sex Crimes Prosecution Unit in the New York County District Attorney's Office for more than a decade. Randel is the co-founder of No More, a campaign against domestic violence and sexual assault. Smith is the former executive director of the National Coalition Against Domestic Violence.

Monday's memo also said that Anna Isaacson, currently the NFL's vice president of community affairs and philanthropy, will become its vice president of social responsibility.

"Anna has been leading our internal work relating to how we address issues of domestic violence and related social issues," Goodell wrote. "In this new role, she will oversee the development of the full range of education, training and support programs relating to domestic violence, sexual assault and matters of respect."

The National Organization for Women, which is calling for Goodell's resignation, called the appointments of the senior advisers "a step in the right direction -- but it's not enough."

On the new role for Isaacson, NOW said in a statement that "the fact that Roger Goodell is assigning a current member of his leadership team to oversee new policies shows once again that he just doesn't get it."

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