October is Breast Cancer Awareness Month, and a team of local moms is fighting the disease - with fashion.
Penny Goffman, who owns the mobile fashion company Jolie Gotique, just launched the 'Gotique Goes Pink' campaign.
Her company hopes to raise thousands of dollars for the Breast Cancer Alliance through the sales of one-of-a-kind T-shirts.
The shirts were created by T-shirt designer Stacy Danow, of Rye Brook, who lost her own mother to cancer seven years ago.
The fundraiser is also being promoted by a team of influencers and celebrities all across the country