Sephora to dedicate 15% of shelf space to black-owned brands
(06/11/20) Sephora has accepted the challenge to dedicate 15% of its shelf space to black-owned brands.
The beauty retailer is the latest retailer to take the "fifteen percent pledge."
The company says it is making a long-term plan to diversify its supply chain.
As of now, just 9 of the 2,900 brands sold at Sephora are black owned.
The retailer is working with Aurora James, who created the 15 Percent Pledge to reach the goal.
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