(06/11/20) Sephora has accepted the challenge to dedicate 15% of its shelf space to black-owned brands.

The beauty retailer is the latest retailer to take the "fifteen percent pledge."

The company says it is making a long-term plan to diversify its supply chain.

As of now, just 9 of the 2,900 brands sold at Sephora are black owned.

The retailer is working with Aurora James, who created the 15 Percent Pledge to reach the goal.

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