Have you ever wondered if your baby is cute enough to be the
face of Gerber's baby food? This month you can find out.
The lucky winner, who will earn the title of
"Spokesbaby" and "Chief Growing Officer," will be featured
on the baby food company's social media channels and in its ad campaigns
throughout the year. And they will also receive a $25,000 prize.
"This year, Gerber is searching for a candidate that can
help share smiles and inspire joy in parents and his/her peers," Gerber
said on
its website. "An irresistible giggle is
strongly preferred, as well as an undeniable lovable personality."
Children ages 0-4 are eligible to enter the competition. Parents
and guardians can submit their child's "smiliest" photos and videos
to Gerber's portal before Thursday, April 14.
For the first time, this year Gerber will match the winner's
cash prize with a $25,000 donation to the nonprofit March of Dimes' maternal
and infant health programs.
"Babies have the power to unite us through their happiness, and we at Gerber support furthering the joy and wellbeing of all babies," said Tarun Malkani, Gerber president and CEO, according to the company's press release.