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Pound Ridge businessman donates half his products to shelters

A Pound Ridge man has committed to donate half of his small business's products away to charity. Ed DelGuercio is the owner of Lift 23, a ski sock company that donates a pair of socks for every pair

News 12 Staff

Apr 7, 2016, 1:16 AM

Updated 2,997 days ago

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A Pound Ridge man has committed to donate half of his small business's products away to charity.
Ed DelGuercio is the owner of Lift 23, a ski sock company that donates a pair of socks for every pair they sell. Lift 23 is currently up to 9,000 pairs donated to homeless shelters.
The company's name represents the 23,000 homeless children in New York City. 
DelGuercio, an avid athlete and former ski salesman, says it all started with a great idea.
"I saw there was kind of a hole in the market for super warm socks that also wicked away moisture and kept your feet dry," says DelGuercio.
He says it didn't take long before he found out that socks are the most requested items from shelters but are the least donated.
Lift 23 offers socks in all sizes, including children's sizes.
The company says it plans to start donating golf socks to disabled veterans and to a nonprofit that uses the sport for rehabilitation.


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