“Mischievously delicious” - Lucky Charms rebrands to Loki Charms
Lucky Charms is trading in its leprechaun for a new mascot.
Marvel villain Loki is taking over the popular cereal - turning into "Loki Charms."
The branding is part of a collaboration between General Mills and Marvel to celebrate Disney's new streaming series "Loki." Instead of "magically delicious" - this treat is "mischievously delicious."
Only 35 boxes are being sold at mischievouslydelicious.com.