M&M's has a new "spokes-candies" character for the first time in a decade.
The purple peanut M&M will be added to websites, stores and limited-edition packaging.
A video which can be seen online and on social media platforms shows her debut with the song "I'm just gonna be me."
The new purple peanut M&M is not coming to every regular bag of peanut M&Ms and will have to be bought online.