'We're drinking for free.' Bronx Beer Hall celebrates 2026 FIFA World Cup final with packed watch party
The bar, located inside the Arthur Avenue Retail Market, offered free drinks at the start of the match as supporters wearing Argentina and Spain jerseys filled the venue to watch the championship
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Soccer fans packed the Bronx Beer Hall in Belmont Sunday to cheer on Argentina and Spain during the 2026 FIFA World Cup final, giving one local business a boost while bringing the community together.
The bar, located inside the Arthur Avenue Retail Market, offered free drinks at the start of the match as supporters wearing Argentina and Spain jerseys filled the venue to watch the championship.
"We comped the entire tab today, so if you're hanging out with us, we're drinking for free," said Paul Ramirez, co-founder of the Bronx Beer Hall.
Ramirez said the watch party was his way of thanking the community for supporting the business during a summer that has been fueled by major sporting events.
"The World Cup has really been a catalyst for us to rock through the summer. To see this right after a Knicks win, what can be better for our business?" Ramirez said.
Fans from both sides enthusiastically backed their teams throughout the final.
"Who we rooting for today? España!" one fan shouted.
"Messi and Argentina baby! How do you feel about that? I don't like it...no, one against three," another fan proudly declared.
Others split their support.
"Spain and Argentina...I would say Spain," one fan said.
"Messi still doing his thing, got control but guess what...Spain is out of control... let's go Spain," said another.
One supporter also explained the personal connection behind the jersey.
"The Spain polo jersey, a little old vintage but still rocking. Family members, I know family in Spain," the fan said.
Among those cheering for Spain was Fordham professor Alan D'Aiello, who said he shifted his support after Argentina eliminated England in the semifinals.
"I lived in England for many years, so maybe some of it is old tribalism," D'Aiello said.
Fans also received commemorative World Cup cups provided by New York City Tourism in partnership with New York City Councilmember Amanda Farías.
"Bringing families together also means making sure we're lifting some money out of their pocket by not having that responsibility," Farías said.
While fans arrived wearing different jerseys and cheered for different teams, many said the event became about more than the match itself.
"Knowing this game is happening just across the bridge from us...bringing Bronxites together...this is what it's all about," one attendee said.
"[I] feel like we're losing a sense of community in the world. Let's bring it back together, we need each-other...much love," another added.
