Small businesses are the backbone of the American economy, but this holiday shopping season, small businesses across the Hudson Valley are in need of a lifeline.

Small Business Saturday is set for this weekend, and many say this year is more important than ever.

Denise Elias says her beloved White Plains boutique, Lola NY, has taken a bad beating following months of stay-at-home orders, social distancing and layoffs.

She says she knows the fact her downtown shop is open means she's faring better than most. The pandemic has battered small businesses across New York, forcing a massive swath of closures about 100,000 statewide.

Celebrity stylist Kendra Porter has stitched up a plan to rescue Main Street this holiday season.

She has partnered with dozens of beauty retailers to launch a new campaign called Shop Westchester ahead of a crucial few weeks that can typically account for 40% to 50% of a shop's yearly sales.

"All you have to do is submit your receipts online and you'll unlock access to numerous discounts," she says.

Many shops are going all out to create a COVID-friendly environment - with a conscience - but those who are concerned with rising COVID-19 cases can also choose to shop online.

Digital influencer Simone Piliero says people would be amazed at how many local mom-and-pop businesses created websites this year.

Digital influencer Penny Goffman says if people don't support local businesses specifically in the retail sector, they will not be there when this is over.

The National Retail Federation says consumers will likely spend less on gifts this year than last. However, it predicts shoppers will probably shell out a bit more for decorations for a total just under $1,000.