A trip to the barber?s shop in Mount Vernon turned deadly for a Yonkers man Wednesday.

According to police, 25-year-old Coray Kidd had just gotten a haircut at The Barber Shop on West First Street at 7:30 p.m. when a gunman walked in, shot Kidd three times and fled. He was taken to Jacobi Medical Center in the Bronx where he died about a half hour after the shooting. Investigators say it's too early to tell if the apparent assassination is drug or gang related, but police say the victim was targeted.

Police have set up a 24-hour hotline and ask anyone with information about the shooting to call Mount Vernon police at 914-665-2588.