A pair of new businesses are coming to Soundview, bringing additional jobs, as well as dining and auto repair options. An IHOP restaurant is being constructed near White Plains Avenue and the Bruckner Expressway, and an Autozone is set to open down the street. Owners expect to draw about 100 jobs to the area. Neighborhood leaders say they are looking forward to the additions, and that local demographics are a valuable retail asset. "We have a cross-section of people," says Zenali Tirado, of Community Board 8. "We have people in the lower class, the middle class. We have people that are secretly rich."