The 12 days of Christmas kicks off today and a new video is encouraging shoppers to shop local in the Hudson Valley this holiday season.

The video was made by a tourism group, Illuminate Goshen, and uses the holiday favorite song “The 12 Days of Christmas” to encourage shoppers to support local businesses. It also encourages them to buy one gift per day for the 12 days leading up to Christmas.

People in the area say they’re on board and think it’s a great idea.