A Williamsbridge music store owner says his store is helping to keep hip-hop alive.

Fans say that Vic's Music Hut, owned by Victor Marquez, has everything they need, from CDs to sneakers to video games.

"I incorporated the hip-hop into my store and gradually, year after year, it just started picking up and growing a life of its own," he says.

He says his store now has become a music mecca in the Bronx over the past 15 years.

Marquez says to keep business going strong, he has artists come in for CD signings and appearances. He says he welcomes every kind of artist, from up-and-coming artists from the Bronx, to international stars like Jadakiss.