Tara Rosenblum and

Lee Danuff

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Dec 6, 2025, 9:03 AM

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Updated

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The Turn To Tara team introduced viewers two years ago to Jeremy Rivera when documenting the journey of three cannabis entrepreneurs hoping to win a highly coveted dispensary license in the state of New York.

Rivera became one of the first justice applicants to open a legal cannabis business in New York.

The launch came with high hopes. But it also had delays, shifting regulations and a chaotic state rollout.

Tara Rosenblum checked in with Rivera to see where he stands now and what his journey reveals about the realities of New York's legalization effort.

MORE: See the original Cannabis Contest story here.