‘The Acceleration Project’ aims to connect minority business owners with resources during pandemic

A Westchester nonprofit is pairing minority women business owners with resources to help them stay afloat during the pandemic.
Taaru Majeure, a Larchmont-based skin care and cosmetic shop, was only open for one year when the pandemic hit.
Owner Mama Faye says the name means “major beauty” in Senegalese.
Faye tells News 12 that The Acceleration Project quickly offered assistance. The nonprofit helped her secure a small business loan and offered advice to help her market her Senegalese-based skin care products online.
"As a business person, you want to have that hope that it’s going to be better but at the same time you have bills that are waiting,” says Faye.
The Acceleration Project CEO Jane Veron says the company has doubled its efforts and basically began working nonstop since the pandemic.
"We've pivoted to be able to offer free emergency services, helping people get loans helping people understand cash flow,” says Veron.
The organization also helps businesses like Taaru Majeure sell its products virtually.
"There is one lady from The Acceleration Project that is going to help me improve the pictures and the storytelling,” says Faye.
News 12 is told The Acceleration Project has helped hundreds of minority women who own small businesses deal with the economic downturn over the past three months.
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