Lucky Charms is trading in its leprechaun for a new mascot.       

Marvel villain Loki is taking over the popular cereal - turning into "Loki Charms."

The branding is part of a collaboration between General Mills and Marvel to celebrate Disney's new streaming series "Loki." Instead of "magically delicious" - this treat is "mischievously delicious."

Only 35 boxes are being sold at mischievouslydelicious.com.