Amazon Prime Day is being held on July 11 and 12 this year.

Prime Members will get exclusive deals to top products and brands.

This year features new “invite-only” deals.

The Real Deal: How to score deals during Amazon's Prime Day

Prime members can request invitations to exclusive deals of up to 75% off products.

The online shopping giant adds that customers in the U.S. will be able to shop for more deals on small business products than ever before.