American Dream’s Big Snow reopens following a fire in Sept. 2021
The Big Snow at American Dream Mall officially reopened Friday.
The attraction in East Rutherford had been shut down because of a fire.
"To be able to welcome our guests back today that's what it's all about for us,” said Hugh Reynolds, Big Snow chief marketing officer. “It's about sharing that love and the fun that you can have sliding on snow together with as many people as possible. At the end of the day, that's what it's all about for us."
Big Snow's opening day featured a snow beach party with live ice carvings, a DJ and giveaways.