Alita Café is one of 14 local businesses taking part in the Grand Street Business Improvement District’s Restaurant Week, an initiative designed to bring neighbors together while supporting small businesses.
Alita Café co-owner Alejandro Ceballos said being part of the program highlights just how connected the cafe is to the community.
“It’s only natural for me to want to give a little back to them because they’ve given so much to us,” Ceballos said.
Participating eateries offer pre-fixe menus priced at $35 or less during Restaurant Week, which runs through Jan. 18.
“It’s a really great way to explore your locals for a not budget-busting amount, get to know your neighbors, and support small businesses,” said Francesca Bruce, executive director of the Grand Street BID.
The event is part of a three-year program funded by the NYC Department of Small Business Services, aimed at strengthening the Grand Street corridor. Bruce said efforts like Restaurant Week are just the beginning, with future plans focused on street safety, public space improvements, public art and expanded programming.
Twenty-two local businesses are also participating in the BID’s upcoming Passport Program, which encourages residents to discover new neighborhood favorites while giving back. Participants receive a booklet filled with exclusive deals at local shops, with prizes for collecting stamps. Proceeds from the program will benefit a local mutual aid group.
The Passport Program kicks off Jan. 30 and runs through April 19.
