Pizza al fresco: Domino's will deliver to beaches, parks

Posted: Updated:
(AP Photo/Charles Krupa, File). FILE - This Oct. 21, 2016, file photo shows a slice of pepperoni pizza on a Domino's Pizza box in Derry, N.H. Fla. The pizza chain said Monday, April 16, 2018, that its drivers can meet customers at beaches, parks and la... (AP Photo/Charles Krupa, File). FILE - This Oct. 21, 2016, file photo shows a slice of pepperoni pizza on a Domino's Pizza box in Derry, N.H. Fla. The pizza chain said Monday, April 16, 2018, that its drivers can meet customers at beaches, parks and la...
(AP Photo/Alan Diaz, File). FILE- This Oct. 27, 2016, photo shows Domino's Pizza boxes at one their locations, in Hialeah, Fla. The pizza chain said Monday, April 16, 2018, that its drivers can meet customers at beaches, parks and landmarks to hand ove... (AP Photo/Alan Diaz, File). FILE- This Oct. 27, 2016, photo shows Domino's Pizza boxes at one their locations, in Hialeah, Fla. The pizza chain said Monday, April 16, 2018, that its drivers can meet customers at beaches, parks and landmarks to hand ove...

By JOSEPH PISANI
AP Retail Writer

NEW YORK (AP) - Domino's, which has been bringing pizzas to doorsteps for more than half a century, will now deliver to the great outdoors.

The pizza chain said Monday that its drivers can meet customers at U.S. beaches, parks and landmarks to hand over pizza, cheesy bread and other food on its menu.

In all, Domino's said it will deliver to 150,000 outdoor locations including under the Gateway Arch in St. Louis; by the Las Vegas welcome sign; or next to a statue of soul singer James Brown in Augusta, Georgia. The locations show up in the company's app or website as "Domino's Hotspots."

Delivery is a key part of the company's business, and it has been aggressive in making it easy to order through tweets, text messages and Amazon's voice-activated Echo. But competition has grown from other fast-food chains that are offering more delivery options. McDonald's has a deal with online service UberEats, and the parent company of KFC and Taco Bell recently teamed up with Grubhub to expand delivery.

Domino's says it tested the service last fall in Miami, where customers ordered outside hotels and the zoo. Dennis Maloney, the company's chief digital officer, wouldn't say how many deliveries were made during the test, but said it was enough to decide to roll it out nationwide.

Franchisees chose the hotspots, including local dog parks and airports. Drivers will pull up to the curb to meet customers, Domino's said, and people can tell the app what they're wearing so they're easier to spot.

Shares in Domino's Pizza Inc., which is based in Ann Arbor, Michigan, closed Monday up $2.03, or almost 1 percent, at $232.35.

____

Contact Joseph Pisani at http://twitter.com/josephpisani

Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 20 view limit
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please login or create an account to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."