Pay-to-park in White Plains by cell phone

White Plains Mayor Adam Bradley launched a new program yesterday that allows people to pay for parking in certain city parking lots by using their cell phones.

Bradley held a press conference this afternoon at the Waller Maple Parking Lot to unveil the new parking meter system.

The system will cost 35 cents for anyone who wishes to use the cell phone service that not only lets people pay with their phones, but also sends notifications when time is running out.

Some White Plains drivers embraced the plan, praising its efficiency, while others say they're not ready to adapt.

"I think the more complicated it gets, the worse it gets," says Beverly Houghton, of Piermont.

For unveiling of 'Pay by Cell' program for parking in White Plains, go to your digital cable box and select iO Extra on Ch. 612.

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