WC business owners hopeful for strong holiday sales

Small business owners in Westchester County are optimistic about being in the black this holiday season despite many residents saying they were not visiting local shops.

One person who isn't worried is Myron Ruales, who owns Yorktown Jewelers. He says that his small store competes with the big-box stores in many ways, including better management of expenses, more-personal service and refreshments.

Another small business owner not worried is Lance Serutti, the owner of Suburban Wines in Yorktown.

"We feel our pricing is wonderful and we draw people in with our ability to find terrific value throughout the wine regions of the world," said Serutti.

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