Lawmaker fights new consumer tracking technology
A local lawmaker is fighting new technology that would allow retailers to track where shoppers are and what they?re buying at the mall.
The program called Footpath lets retailers know in real time exactly where you are shopping without your permission. The system uses an antenna from stores to track shoppers through their cell phone signals.
Sen. Chuck Schumer is trying to block unauthorized use of the technology. Right now, shoppers' only option for not being tracked is to completely shut off their cell phones. Schumer is urging companies to at least get permission from consumers first before being able to track their shopping habits.
JCPenney and Home Depot are reportedly considering using the program.