'Generation Yonkers' advertising campaign aims to bring new business to city of Yonkers by catering to Generation Y

Westchester-based Thompson and Bender developed the ad campaign.

Westchester-based Thompson and Bender developed the ad campaign. (April 29, 2014 5:24 PM)

A new ad campaign, geared toward Generation Y, hopes to showcase the benefits of living and working in Yonkers.  

The campaign, called "Generation Yonkers," hopes to attract even more business to the city by having others see and hear success stories. Full-page ads in The New York Times and The Wall Street Journal will feature Yonkers-based business leaders and others.

"We...

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